Privacy Policy Jack’s Shack St. Pete Effective Date: April 14, 2026

Jack’s Shack St. Pete (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you rent paddleboards or interact with our services, website, booking system, or forms.

By using our services or submitting information through our rental forms, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following information primarily through our Rental Agreement Form and booking process to comply with Florida Fish & Wildlife Conservation Commission (FWC) regulations and to operate our rental business safely:

Personal Information:

First Name and Last Name

Phone Number

Email Address

Full Address (Street, City, State, Postal Code, Country)

Date of Birth (must be 18+)

Driver’s License or Government-Issued ID Number

Emergency Contact Name, Address, Phone Number, and Relationship

Rental & Vehicle Information:

Number of Persons Aboard the Vessel

Renter’s Vehicle Make, Model, Color, and License Plate Number

Consent & Communication Preferences:

Consent to receive non-marketing operational text messages (e.g., booking confirmations, reminders)

Consent to receive marketing and promotional text messages (optional)

We may also automatically collect basic technical data such as IP address, browser type, and device information when you visit our website or booking pages.

2. How We Use Your Information

We use the collected information for the following purposes:

To process and manage your paddleboard rental bookings

To comply with Florida FWC safety and legal requirements for vessel rentals

To verify your age and identity

To contact you regarding your reservation, changes, or emergencies

To send important service-related communications (e.g., rental agreements, reminders)

To send marketing promotions, special offers, and updates only if you have opted in

To improve our services and customer experience

To protect our legal rights and ensure safety/liability compliance

3. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information only in these limited situations:

With service providers who help us operate our business (e.g., booking platform, payment processor, email/SMS service, e-signature provider) – they are contractually required to keep your data secure

With law enforcement or government agencies when required by law (e.g., FWC compliance or legal subpoenas)

In the event of a business transfer (merger, sale, etc.)

To protect the safety of our customers, staff, or property

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. This includes secure forms, encrypted connections, and limited internal access. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Your Rights and Choices

You may opt out of marketing text messages at any time by replying STOP

You can request access to, correction of, or deletion of your personal information by contacting us

You may withdraw consent for certain uses (subject to legal and contractual limitations)

Florida residents have rights under the Florida Information Protection Act (FIPA) and other applicable laws regarding their personal data

6. Retention of Information

We keep your information only as long as necessary to fulfill the purposes outlined above, comply with legal obligations (including FWC requirements), resolve disputes, and enforce our agreements. After that period, we securely delete or anonymize your data.

7. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors. If we learn we have collected data from someone under 18, we will delete it promptly.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the effective date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Jack’s Shack St. Pete 2400 18th Ave N